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Typography

Firstly, please note that this is a website for soft drinks, not alcohol. Just wanted to get that clear.

This page uses a variety of fonts in different sizes, types, colors, and locations. The contrast is size shows the relationship between the headers and the descriptive text that goes with them. Different font types create different feels, whether bold or more delicate. The curved text on the barrel creates a unique effect that helps it to stand out from the rest of the page, and the combination of bold vs. delicate fonts emphasizes what they want you to recognize as the most important part of the message.

Source: https://www.bundaberg.com/en-us/