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Repetition

 

These two pages from the same site show quite a bit of repetition, establishing a definite feel of familiarity between them. The header and all of the navigation tabs are the same, which is to be expected. Within the pages themselves, all of the informational content is different, but it’s arranged in such a way that if you’re already familiar with one page, you’ll easily know where to find the information you’re looking for on the other page. Also, many elements such as headings colors, font types and sizes, links, and others are consistent throughout each individual page.

Sources: http://tmbw.net/wiki/Join_Us, http://tmbw.net/wiki/Flood